COLUMBUS, Miss. (AP) - A Jackson marketing agency says Waverley University got the best response on its survey of new names for the Mississippi University for Women.
A MUW committee heard Tuesday from the Cirlot Agency.
The agency was hired to survey public response to three proposed new names for the 125-year-old university in Columbus. The other names were Reneau University and Welty-Reneau University.
Last fall, MUW president Claudia Limbert appointed the committee to find a new name for the school.
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Needless to say, I have a problem with this.
It's bad enough that Claudia Limbert has decided that the name should be changed at all. The university may be co-ed (as it has been for almost three decades now), but the name "Mississippi University for Women" speaks to not only the history of the school, but the women's mission that supposedly still drives it. Limbert claims that the women's mission will be upheld, but this woman has claimed many things for the benefit of the university in the past, and look where that has gotten us ...
--a disaffiliated Alumnae Association
--a Foundation mired in controversy and mystery
--reduced giving
--reduced enrollment (you can skew those numbers all you want to, but the fact remains that the university would not be suffering budget crunches if the enrollment had improved as much as Limbert wants the general public to believe it has)
--the elimination of intercollegiate sports programs
--the closing of the invaluable Demonstration School
... you get the idea.
And now, this proposed name change.
The three choices were:
Reneau University. The main argument I've heard from people favoring this name is, "Oh, it sounds so classy!" Well, that and five dollars will buy you a foot-long at Subway. I have no issue honoring Sallie Reneau; after all, it's due in large part to her support that the W was ever founded. However, while Reneau was one of the main promoters of a women's university in the state, her family's background as known slaveholders has apparently raised the ire of some members of the university's Naming Committee.
Welty-Reneau University. Um, no. First of all, while both are great women, the hyphenation is awkward. Secondly, Eudora Welty attended the W for two years and then transferred to the University of Wisconsin-Madison to finish her degree. Yes, she is an alum. But the university should not be named for her. There's already a building on campus and an annual writer's symposium bearing her moniker. Enough already. Moving along.
Waverley? Waverely? Waverly? University. Yeah, spelling will be a huge issue with this name. Not to mention the fact that the name, though intended to reference Sir Walter Scott's 1814 novel, Waverley, also elicits the antebellum plantation of the same name a few miles from the university. Oh, and this name, too, has raised ire over the implications of slavery. But, barring that ... Scott? Seriously? What is his connection to the university? To women? To women's studies? To universities, even, other than the fact that students are sometimes forced to swallow his indulgent prose? Give me a break.
In the survey conducted by the Cirlot Agency, as you can see above, the name "Waverley" was chosen by those who voted. In large part, I suggest that this may be from those who want the eponymous "W" to remain the symbol of the school (which begs the question: why not just call the university "The W" instead?). But there's now talk that the agency wants the Naming Committee to instead consider sending to the Legislature a name not originally on the survey: Welty University.
Are you fricking kidding me?
This is a farce.
Obviously, the conclusion one reaches from this is that the results of the so-called "survey" do not reflect the general attitude of the alums and the citizens of the state of Mississippi. And, if the survey were, in fact, gauging that attitude, the online voting site would have provided an option for people to select "none of the above." In restricting each voter's selection to one of three choices, the Cirlot Agency did not factor in the fact that some people don't like any of them.
Hell, the Cirlot Agency doesn't even like any of them, if they're promoting a different choice altogether.
I have always believed that the name "Mississippi University for Women" should remain. It doesn't matter if the school is co-ed. Men have been attending for the past 27 years, and will continue to do so if they value the quality of their education over the implied threat to their masculinity. The W provides the best public undergraduate education in the state of Mississippi (I'd argue one of the best in the Southeast). If more is not done to retain the students she has now, and market the school to potential students across the country (not just in the three-state radius in the immediate area), then I fear for the future of my beloved alma mater.
Claudia Limbert, you are a joke. And you've ceased to be funny. You do not respect the traditions and heritage and storied history of this university. You have demonstrated your lack of respect for alums and even for current students, who are nothing more than loan checks and pocket change to you. You have zero capacity to lead, and you have run this university into the ground with every chance you've been given.
For the love of all that is good and holy, go the hell away before you do even more damage.